Best Facts to Understand the Psychology of The Gift

Things you may not have known about the meaning of the gift.

What is a Gift?

Gift is an article given to another person (or to yourself), in order to congratulate, thank, or socially meet the recipient of it.

A gift can be accompanied by a card and a special wrapping. The card can express some congratulations or feelings towards that person, as well as good wishes for some achievement or goal achieved. The wrapping can be related to the gift or represent a motive that goes with the personality of the recipient.

Where does the word Gift come from?

According to the Latin regalis, it means king or royalty. And as for French, it comes from the verb galer which means to amuse. As a synonym for gifts, we have words, gifts, and presents.

Making or Receiving Gifts, What Generates more Joy?

The fact of giving dates back to antiquity, and today it continues to enclose backgrounds that psychology allows us to discover.

Relationships are unconsciously improved and strengthened whenever gifts are exchanged. At the communicative level, a gift disposes and places the recipient in a position of receptivity, generating in turn joy, as well as the fact of feeling valued and appreciated.

But what about the act of giving and receiving and all the details involved in the delivery of a gift, and even your choice? Attention! Let’s see some data regarding some studies in the area of ​​psychology, which clarify the picture a little more and can help those who are thinking at the moment of giving a gift.

Pay Attention to Details

In the choice of gift, it will be denoted whether the person has been cautious or not, therefore, hints at personality traits. For example, if you are paused, you made a quick or accelerated purchase … that is, if you leave everything to the last minute or if you took the time and are careful and cautious to specify every detail. Like the color, the shape of the packaging, and why not, make a dedication. Likewise, it will take a look at whether it was analytical taking into account when choosing this gift, the personality characteristics of who it is intended for.

Give and Take

It is important to think about the person, beyond the price of the gift. You have to keep in mind when making the gift, which is not the quantity but the quality that will resonate with the person who receives it.

Whoever receives a single item as a gift, and is of great monetary value, will feel valued. But if an expensive item is accompanied by another inexpensive item, the saving will detract from the importance of the first item. This is indicated by studies from the University of Southampton – the United Kingdom, which indicate that the person who gives the gift feels special when giving it, and seeks in the same way that the person who receives it feels valuable and happy.

However, a gift is usually more positive for the person who gives it, since it generates happiness and well-being.

Other aspects to take into account, from the psychology of the gift are:

  • Put yourself in the shoes of the other to generate empathy through the gift that will be delivered in due course.
  • Being creative and original, especially if the gifts are personalized will have a greater and better impact.
  • Take out time to choose a thoughtful good gift.
  • Make sure you choose an ideal time for delivering the gift.

Some Studies Regarding the Gift

Studies in the British community report that 84% of women give gifts, compared to 15% of men. But in this case, men are more detailed when it comes to making a gift, noting the price, design, and meaning.

Giving has been studied by professional psychologists, merchants, and economists. In this state, the health professionals refer in this case that the fact of giving strength the ties of human interactions.

The networks of psychologists point out that through the gift, others are more encouraged to socialize. Giving away is an indication that you think of the other person and this is an opportunity to strengthen relationships with loved ones, says Margaret Rooker, a psychologist. Rooker, a specialist from the University of California, also stated that when giving gifts, men pay more attention to the price and appearance of the gift, while women focus more on the affective meaning of the gift. As for the feelings for the other; respect and interest, in addition to caring for that person, are embodied in a gift.

Studies from the University of Virginia highlighted that those who gave gifts to their pets, seek welfare for them and -as in the case of humans- are expressing the pleasure of giving to the other. Countless studies revolve around the psychology of the gift. For children and adults, the joy of the gift is indisputable, but when is this hubbub greater or less? Is it at the time of giving or receiving the gift? Let us see below what science has reflected in various settings and groups of study.

What happens when we give away? And what happens when we receive a present?

According to science, the right cerebral hemisphere is activated by giving a gift to the appreciated person. The right cerebral hemisphere is associated with generosity, thus creating a state of well-being in the one who gives the gift. Likewise, regarding the act of giving gifts, in 2010 Elizabeth Dwun carried out studies where it follows that adults were happier when they spent their money on others than on themselves, and above all, it reflected that at parties they wanted to connect with the hubbub regarding the celebration of the Three Kings Day and the visit of Santa Claus or Santa Claus, so they decided to give gifts.

A study suggested that even children were happier giving their treats to other children in the same group than receiving them. That same study underlined that the happiness that is appreciated in those who receive a gift, satisfies the one who provides it, and for this reason, the act of giving is repeated.

On the other hand, is a gift exchange, scientific studies indicate that the brain is suspicious in the first place, but trust is generated during the act of giving. Meanwhile, the Oxford Neuroscience Institute found that endorphins – neurotransmitters – that promote well-being, are generated when the person buys new things or receives them.

Your Personality in What You Give Away

Is there a commitment or pleasure in the gift you give? Is that person important or special to you? Or are you making a gift of forced form? To clear this question we invite you to analyze the type of gift you give because this will help you to know more about your personality, even when all personalities are at a point when it comes to giving. And this is narcissism, the fact of feeling valuable, important, and with the purchasing power of making a gift is unconscious, but it emerges. And this is not negative, it is a healthy way to accept yourself and accept the other. Next, the personalities regarding the gift.


If you have a perfectionist personality, you will undoubtedly combine from the package to its colors and shapes, and you will also be a detail-maker when it comes to capturing a dedication. You will also deliver the gift in perfect condition and in a very orderly manner, including perfume, to achieve greater sophistication.


This personality is appreciable in exquisite and unforgettable gifts, of high monetary cost, which is presented as very sophisticated and out of the ordinary. The purpose is to make others feel extremely special and this gift resonates in their memory. If this is your case, this is an unconscious way of wanting to get their attention with the gift.


If you are a clueless person, you will deliver a gift without wrapping and you will express or think phrases such as: “In any case, the wrapper will be torn, it is not important”, “the wrapper will be forgotten”, “they will throw away the wrapper, so it does not matter if I include it or not, the important thing is what goes inside ”. In addition, you will present the gift in a disorderly way, without a note, without your name. You will think that if you like it, that will be more than enough for the other to like it.

Fresh and Simple Personality

If this is your personality, you will deliver a personalized gift and denote in this the affection towards the other person, making him feel special. Even this gift you can design at home in a modest way, capturing a phrase and using harmonic and special colors and designs.

Histrionic Personality

It will affirm that you are innovative and that you are consequently on the move. For example, your gift will be a souvenir from a walk or something special for that person to take to any place or occasion other than routine. You will also urge him to enjoy other spaces to make use of the gift you give him. In this case, articles or accessories from other cultures.

Some people wonder and stop to think about how to hit the nail on the personality of who the gift is for, but what about your personality? It happens that buying a gift is also time for you, to enjoy yourself, meet you, and have fun.

Surely with these data, you already know what your personality is when making a gift. Giving or receiving, whatever the case, enjoy the gifts, it is magic.

Author Bio

Vikram Rana is Marketing Manager at LiftnGift and has served as the Head of Conversion Marketing at Planet Web Solution. He’s an expert in inbound marketing and lead generation.